"If you think this is just some gimmicky look-alike loyalty program that is going to rack up expenses and never be of any real benefit, think again. GroceryStoreMarketer.com is brilliant, simple, inexpensive, and exceedingly useful. It peels back the layers of your business and, probably for the first time, helps you truly understand what is going on beneath the surface. It enables you to identify your top spenders, and your frequent visitors, and your lapsed shoppers, and (for example) your customers who are shopping only in the produce department — and then target them with creative, persuasive email or direct mail marketing pieces that drive them into the store and change their behavior. And you can measure it all down to the penny. With a tool like that at your disposal, you can dispense with at least some of the expensive, ineffective "shotgun" approach to advertising that sends the same generic message out to every single customer.
I have hired IOOC, the geniuses behind GroceryStoreMarketer.com, not once, not twice, but seven different times, for seven different companies (including four in the food industry — Fresh Fields, Whole Foods Market, Balducci's, and Sprouts). They get it. They get you. They get grocery. And I guarantee you they will get your marketing moving in the right direction."
Vice President and Chief Marketer,
Sprouts Farmers Market